"We are 100 percent convinced Hard Rock Hotel & Casino Atlantic City will be a success." "We are excited to be part of this revitalization of Atlantic City creating thousands of jobs to help local employment," states Jim Allen, chairman of Hard Rock International. The group will invest more than $300 million to purchase, substantially renovate and re-open the casino. Hard Rock International will be majority owner of the rebranded Hard Rock Hotel & Casino Atlantic City in partnership with the Morris and Jingoli families. Today, Hard Rock and its partners announced they have reached a definitive agreement with a wholly-owned subsidiary of investor Carl Icahn to purchase Atlantic City's former Taj Mahal. Hard Rock International unveiled plans for Hard Rock Hotel & Casino Atlantic City. New Ownership Group Will Invest More Than $300 Million to Open Rebranded Hard Rock Hotel & Casino Atlantic City ![]() Atlantic City's Taj Mahal To Become Hard Rock Hotel & Casino Atlantic City
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